|Six tips for Graphic Design |
- 1) One thing dominates the page
- When you look at a well-designed page, there is usually one dominant
feature to catch you eye. It could be the headline or the picture,
but not both. Something has to dominate. And while it might be tempting
to throw in a little starburst that says "One Week Only," be careful
how you use it. When you emphasize everything, you emphasize nothing.
- 2) Minimize typeface variety
- Your computer may come with 327 fonts, but that doesn't mean you
have to use wevery one of them. The best designer stick with one,
maybe two per piece -- plus the logo. A good rule of thumb is to use
large, bold type for headlines and, if they're particularly good,
prices. Use a smaller, easy-to-read typeface for text.
- 3) White space
- Don't feel compelled to fill every inch of space with copy or pictures.
A dense blob of type and pictures can lok unattractive and turn readers
away. An open and airy design is inviting and friendly.
- 4) Easy-to-read text
- Equally important as the overall design of the page is the design
of specific text blocks. If the type is too small or condensed, if
the columns are too wide, if the paragraphs are too long, it becomes
too much work to read and people won't. Keep this in mind when creating
letters, too. Break up the page by interspersing short paragraphs
with long, indenting paragraphs, using bullet points or bold subheads.
- 5) Use relevant illustrations
- The purpose of the illustration is to help draw attention to your
message. That's not to say that a plumber has to show faucets in his
mailing or that a dentist has to show teeth. That plumber could, for
instance, show Niagara Falls.
- 6) Clear, visible logo and call-to-action
- You got the readers' attention and guided them through enough information.
You aroused their interest and desire. Now you have to let your readers
know whom to but it from and how. Don't confuse a clear, visible call-to-action
with a big, oversized name, address and phone number. Just make sure
a reader can see these elements without having to look for them.
2002 United States Postal Service]]